PrivDog®

Frequently Asked Questions

Q- What do you mean by a trusted ad?

A- AdTrustMedia Ads: Ads from AdTrustMedia have been reviewed and then filtered by a team of analysts who determine that they are malware free and do not contain malicious or inefficient code that consumes your computer’s resources. This process includes, but is not limited to, the following: 
• The destination URL of every ad is checked if it is connected with ad in question.
• It is determined that the web page related to display URL and click URL are not being used to: 
    1. Infect the user machine.
    2. Obtain the user's personal information, such as name, email and login credentials without any valid reasons.
• The ad creative is validated to ensure the following it is not malicious and is not going to slow down loading the page. Page loading can be impacted by a file that is a large size or one that is processor intensive such as Flash.

We also utilize Comodo’s award winning Internet security software and vulnerability detection systems to identify malicious and inefficient code.

Domain Originated Ads: Advertisements placed on a web page by the site owner are not reviewed and filtered by PrivDog®. Ads from the site owner are considered by PrivDog® as trustworthy as any other content provided by the site. For example, an ad on the site of an online university about their own degree programs would not be reviewed and filtered.

Q- What do you mean by inefficient code?

A- Inefficient code slows the loading of a page by using a significant amount of your computers resources. It includes code that uses up processor time, reads and writes to your hard drive and opens multiple network connections.

Q- What would be an untrusted ad?

A- PrivDog® does not consider an a by a 3rd Party Advertising network as trusted if it did not originate from a web page’s domain and was not, therefore, placed directly on the page by the site owner.

Q- After I install PrivDog®, why do I see some ads that are not from AdTrustMedia?

A- PrivDog® does not block advertisements that originate from a page’s domain. We consider it as trustworthy as any other content of the page. For example, if an online University displays ads about their own degree programs PrivDog® will not block them.

Q- What do you mean by 3rd Party Ad Network?

A- A 3rd Party Network is a source of a web page’s web ads other than its domain that works with the advertiser to place their ads. In that case, the content of the ad is not controlled by the site owner.

Q- What is malvertising?

A- Malvertising refers to malware and malicious code that is distributed by hackers using advertising banners. There have been cases where hackers have used 3rd party online advertising networks to distribute Malvertising posing as legitimate advertisers and have hacked into web sites to infect otherwise legitimate ads.

Q- Can I create a “white list” of safe sites I want PrivDog® to ignore?

A- An Exception List (aka Whitelist) is a list of web addresses that you wish PrivDog® to ignore. You can easily create an “Exceptions List”. Simply click on your browser’s PrivDog® icon, then select the options button and select Exceptions. You can then type in any address you would like PrivDog® to ignore.

Q- What is the difference between malware and a computer virus?

A- Malware refers to all software that is spread for malicious purposes, including trojan horses, viruses and spyware. A computer virus is a particular type of malware that modifies other files in order to spread itself from computer to computer.

Q- Does PrivDog® review and filter all advertisements that I view in my browser?

A- No. Advertisements placed on a web page by the site owner are not reviewed and filtered by PrivDog. Ads from the site owner are considered by PrivDog® as trustworthy as any other content provided by the site. For example, an ad on the site of an online university about their own degree programs would not be reviewed and filtered.

Q- What do you mean by Malicious Code?

A- Malicious code is software designed to damage a computer system, steal sensitive information or gain unauthorized access to it and the network it connects to. It is an umbrella term that describes a wide range of malicious software including viruses, trojans, worms, scripts and root kits. When installed on a computer system or network, malware can disrupt operations, steal sensitive and personal information, delete important data, create zombie networks and perform other destructive operations.

For example, it may be coded to gather sensitive information from a system such as passwords, credit card details and send them back to the creator of the malware.

Q- What if I want to block ads from ALL ad networks?

A- No problem. You can change your PrivDog® blocking settings at any time. Simply click on your browser’s PrivDog® icon, then select the options button and change the Ads setting to “Block all network ads”

Q- How can a web site owner make money from ads served by AdTrustMedia?

A- You can simply submit the form at following page: https://adtrustmedia.com/guest/publisher
An AdTrustMedia representative will contact you and discuss the various publisher participation options.

Q- What do you mean by web site owner?

A site owner is the owner of a web site’s domain and the publisher of the site pages.

Q- After I install PrivDog®, is there a PrivDog® program to run?

No. PrivDog® simply installs extensions for Chrome, Firefox, Comodo Dragon and Comodo Ice Dragon Windows browsers with Internet Explorer coming soon. The browser and PrivDog® do all of the work from that point.

Q- Can I use PrivDog® on my Mac?

Not at this time. The installation is for Windows browsers only.